Kidsrun Identity

Time for Heroes

Each year Time for Heroes organizes a kidsrun to collect money in the fight against Duchenne Muscular Dystrophy. Previously we had been creating a new artwork for each edition. But the organisation decided towards a more consistent approach both to be more consistent and recognizable, and save their sponsors time and resources.

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Each year Time for Heroes organizes a kidsrun to collect money in the fight against Duchenne Muscular Dystrophy. Previously we had been creating a new artwork for each edition. But the organisation decided towards a more consistent approach both to be more consistent and recognizable, and save their sponsors time and resources.

So in preparation for the 2019 edition, the objective was to create an event identity that would be future proof. We wanted to create a playful, colorful and fresh design that suits the nature of the event. We took typical kidsrun elements, and turned them into illustrations. These would be used in a bright colored pattern system and applied to all different materials. We created everything from the Facebook header to signing, banners, stamp cards, cheques, pennants and shirts.

Client

Time for Heroes

Date

June 2019

Project team

Eline de Boer

Discipline

Identity Design

Besides the general pattern, we created specific illustration patterns for signing regarding the stamp and food posts.